ADVERTISING

POODLE LOOP

Last month Nokia took three poodles in Shanghai, the exclusive Loop app and created this ridiculous and bassline heavy ringtone. I’ve never heard anything like it. Poodle Loooooooooooooop! www.loopapp.net

NIKE X SIZE? DAVE WHITE: 10 YEARS OF OBSESSION

For the past year Rosie Lee have helped Nike & size? with their 10 year collaboration celebrations; a year which so far has seen the release of 9 limited edition shoes. To coincide with the release of the tenth shoe and put the finishing touches on a fantastic year we were asked to organising a...
ADIDAS - WE ARE LONDON

ADIDAS – WE ARE LONDON

Adidas have launched their new London, streets orientated celebration. There’s lots to get involved with. Anything that focuses on talent here at home in London we like. “The sounds, the sights, and the vibrancy of young London”. In association with SB.TV (The UK’s most popular youth broadcaster) London based artists are taken back to the endz...

AFTER HOURS ATHLETES

A salute to all our 'after hours' athletes, our night skankers, all crew who made it down to the rave on Saturday, and of course all of our DJs. Until next time...

NEW NIKE VIRAL GETS CHAMAKH’ED

The chaps at W+K have dropped a new Nike /Footlocker Viral starring my boys Arsenal stars Marouane Chamakh and Andrey Arshavin who have joined forces with French World Champion female boxer and model Ingrid Graziani  to promote the new Air Max 90 trainer. The viral uses projection mapping techniques which i’ll be using for this weeks...

GET EXPENDED

Lovely VIRAL for SLY’S up and coming muscle fest ‘THE EXPENDABLES’ starring every b-movie actor from the 80′s, and if your like me you’ll be asking…. WHERE THE HELL IS SEAGAL? tidy. To view the viral elbow drop the link below. THE EXPENDABLES

INTERACTIVE IMPROV

Saturday before last something fairly interesting happened. An auditorium stage was given over to a quintet of both underground and commercially interesting musical talent. In front of a seated audience Jammer, Camelot, Mumdance, Sampha and a chap named Rodaidh McDonald (he mixed The XX’s album) took spontaneous cues from a crowd and proceeded to co-create...

ADIDAS ORIGINALS – STAR WARS CANTINA 2010

Altogether more subtle than the epic Nike ad but no less powerful, the new Adidas commercial has landed…

NIKE – WRITE THE FUTURE

More Nike World Cup goodness! Who said TV advertising is dead…? Write The Future from Nalden on Vimeo.