TECHNOLOGY

BOY BETTER KNOW MOBILE

Posted by JASSET

BBK Mobile

This is pretty amazing. Big up JME for his entrepreneurial skills. You can order your SIM card here. Watch the video to find out everything you need to know about BBK’s next step in world domination.

RINSE + BLEEP

Posted by MATT

Rinse FM has just announced a partnership with Bleep.com. It’s a one-stop shop for Rinse and Tempa music, both digital and physical. Head over to rinse.bleep.com to check it out.

IDEO – C60 REDUX

Posted by Steven Serrao Gutierrez

Before we get started. This is not available in the shops, you may have to wait a few years yet. Today we have modernised to intangible MP3s. Not so long ago heavy vinyl, flexible tapes and slick CDs formed excellent music collections. Not now.

DJs and enthusiasts are the last to enjoy a hands on music experience. It really is a shame. Not to say physical media is practical, it’s not. CDs are still king but lets face it; you’re just going to pop it into your computer and forget about the free poster and fancy case. We are already starting to loose interest in the artwork digital or not.

IDEO have brought to life a concept with the party essence of mixtapes and appealing feel of vinyl. The design fits a digital lifestyle where you can get stuck in with your friends.

Gather around the deck and drop down a special card to play the song instantly. Friends set cards down around the platter. The songs play in clockwise order. Basically it’s a simple and interactive music player.

www.imissmypencil.com
www.ideo.com/uk

See the video for a demo

 

c60 Redux from IDEO on Vimeo

NEW NIKE VIRAL GETS CHAMAKH’ED

Posted by Le Fou

The chaps at W+K have dropped a new Nike /Footlocker Viral starring my boys Arsenal stars Marouane Chamakh and Andrey Arshavin who have joined forces with French World Champion female boxer and model Ingrid Graziani  to promote the new Air Max 90 trainer.

The viral uses projection mapping techniques which i’ll be using for this weeks GETSOME.

Tight

GET EXPENDED

Posted by Le Fou

Lovely VIRAL for SLY’S up and coming muscle fest ‘THE EXPENDABLES’ starring every b-movie actor from the 80′s, and if your like me you’ll be asking….

WHERE THE HELL IS SEAGAL?

tidy.

To view the viral elbow drop the link below.

THE EXPENDABLES

THE iPAD DJ

Posted by BRETT

That’s right. We had the iPod DJ. That was pretty whack, unless you simply saw yourself as a selector with absolutely no use for transitions or creative touches. Now, there are these guys, the iPad DJs. There are a few examples online, but this seems to be the one that has caught the most traction to date. She claims to be the worlds first. I’m not sure exactly how you might qualify that, but I have no grounds to contend it (other than that she has zero skill) so I won’t. Anyway, regardless of the poorly executed demo, you can kinda see what she is getting at…. there is a lot of creativity to be had with these things.

Whilst on the iPad tip, Gaslamp Killer was spotted going ape shit on stage with an iPad in hand at the Worldwide Festival earlier this month. He was doing all sorts of remote triggering, looping and effects while Gonjasufi tried to drown out the crowds booing with his mumbled noodlings. Seemed more like product placement than genuine creative showcasing. Oh well. You can see him doing something similar but far more subdued here.

One last thing, and please be vocal if you disagree, but I can kind of see how the iDaft format of delivering music as a grid set of pre-defined playable parts and loops could lend itself to many more DJ orientated releases of the future, particularly if the touch screen interface becomes king of the decks. If every track were an app… maybe that’s another article of it’s own.

Bin Beats and i-Dosing

Posted by BRETT

So, what’s all this about people getting high on music videos? I know, I know, crazy right? But I’m serious. Just yesterday I came across this article warning parents of a potential new ‘drug’ threat to teens. The warning specifically targeted a ‘dangerous’ trend amongst some web based thrill seekers. According to the article, which I later substantiated with a little read of this, Binaural Beats, as they are typically known, are composed pieces of music, well, more like sounds, that apparently have the ability to alter one’s brain chemistry. The combination of subtly differing sound waves channelled directly to the left and right aural passages has been experimented with since the 19th century when it was initially thought to have some neurological impact.

Of course, like most things, knowledge and ease of access have led to such experiences being made available for all online. With hundreds of thousands of hits on YouTube’s most popular Bin Beats there clearly exists a solid base of willing guinea pigs and experimentalists. And, as with every trend there is the trickle down so parents have a right to be concerned IF such content is proven to be damaging. With all this in mind – I have one question, is this just another drop of ammo for conservative parents desperate to lobby for tougher policing and restrictions of the interwebs or can you really get high on YouTube supply? Feel free to take a hit on this and let us if you manage to catch a taste of anything other than forty winks.

On an experimental tip, all you producers out there, how’s about channeling some of this theory into the backing of some serious dance floor fodder in an attempt to super vibes your listeners. Hell, you can have that one for free, just hit us up if you score some results!
Bless.

Image by SpecialKRB

DIY TURNTABLE KIT

Posted by OUZO

As most of you know I am a lover of design and my day job is graphic design. When I saw this I went nuts, probably not the most practical of investments but a beautiful piece of design and a great idea none the less. These guys have a whole array of amazing musical kit including a portable synth to die for, well worth checking out. Find out more here: http://www.teenageengineering.com/.

PEACE&OUZO