“The sounds, the sights, and the vibrancy of young London”.

In association with SB.TV (The UK’s most popular youth broadcaster) London based artists are taken back to the endz and interviewed exclusively for Adidas. Click on the name below for a link to the interview. Artists include:

Bashy (open links in a new tab)
The front-man demonstrating that the campaign isn’t just riding with newcomers and using big underground acts that have impacted the newer artists in town.

Devlin
Not to forget the outskirts of London, clashes and chart successes. Devlin is a breakthrough artist with solid roots and a bright future ahead.

Loick Essien
Yes you’re right you do remember him from Big Brovaz “OK” a few years back. Not to mention the underground classic with Bashy and “Black Boys”.

Maxsta
Another strong Grime contributor. Maxsta is unsigned and highly rated.

Scorcher
We might be loosing Scorcher to the US soon as he moves away from Grime to Hip Hop.

Thanks to J Money for the artist knowledge. What do you think about the line up?

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Win one of fifty pairs of trainers you can also win an official Adidas photoshoot for you and your friends in central London (where else?!). Visit the Facebook page to enter.

Props to Adidas for the effort. LDN is where the home is. Enter one or all of the competitions, if you win a new pair of kicks send us a picture!