Following from OUZO’s THINK ABOUT IT, Nike and Foot Locker kick it with the Cool Kids to produce a hot animation to promote Nike Air footwear.
Even though this is effectively a 1:48 minute advert you won’t regret watching every second. Click play below.
Get it, if you get it get with us…
Next step, check the website: www.unlocked.footlocker.com/nikefreshair
Before we get started. This is not available in the shops, you may have to wait a few years yet. Today we have modernised to intangible MP3s. Not so long ago heavy vinyl, flexible tapes and slick CDs formed excellent music collections. Not now.
DJs and enthusiasts are the last to enjoy a hands on music experience. It really is a shame. Not to say physical media is practical, it’s not. CDs are still king but lets face it; you’re just going to pop it into your computer and forget about the free poster and fancy case. We are already starting to loose interest in the artwork digital or not.
IDEO have brought to life a concept with the party essence of mixtapes and appealing feel of vinyl. The design fits a digital lifestyle where you can get stuck in with your friends.
Gather around the deck and drop down a special card to play the song instantly. Friends set cards down around the platter. The songs play in clockwise order. Basically it’s a simple and interactive music player.
www.imissmypencil.com
www.ideo.com/uk
See the video for a demo
I have thrown a little mix together for January, check it out! Hope you like it…
PEACE&OUZO
TRACKLIST
1: Binary Sequnce – 66/31
2: José James – Blackmagic (Joy Orbison’s Recreation)
3: Four Tet – Love Cry (Joy Orbison Remix
4: Hanuman – Bola (Atki2 Remix)
5: Hot City – If That’s How I Feel
6: Antonio – Hyperfunk
7: Martyn – Friedrichstrasse
8: Hyetal & Shortstuff – Ice Cream
9: Pangaea – Because Of You
10: Martyn – Hear Me (Zomby Mix)
11: Sia – Little Man (Exemen Remix)
12: Pangaea – Why
13: Headhunter – Prototype (Modeselektor’s Broken Handbrake Remix)
14: Mosca – Nike (Club edit)
15: Quarta 330 – Sabacco
16: Martin Kemp – Aztec
17: J-Treole – The Loot (Sully Remix)
18 Hyetal – Neon Speech
19: 2562 – Lost
20: Ikonika – Sahara Michael
