The chaps at W+K have dropped a new Nike /Footlocker Viral starring my boys Arsenal stars Marouane Chamakh and Andrey Arshavin who have joined forces with French World Champion female boxer and model Ingrid Graziani to promote the new Air Max 90 trainer.
The viral uses projection mapping techniques which i’ll be using for this weeks GETSOME.
In reply to Whiskey I thought I would throw this up! My old friend and fellow football freak, Mr Le Fou, put this in front of me as Nando is my boy! Also, he made reference to the soundtrack which is pretty filthy, someone name that track! Have a look and listen.
With less than 100 days to go until the World Cup in South Africa, expect the big football brands to start ramping up thier adverts. Nike and adidas always come correct and this new Nike promo for the Dutch National team is no different.